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Marketing Executive at AsiaInfo

Katie Matthews

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Top Stories by Katie Matthews

As revenues from traditional voice and messaging channels continue to dwindle, operators are reassessing their role in the digital communication value chain, and defining what value they can bring to their customers. Of course "customers" increasingly includes partners as well as end users, as operators and digital service providers join forces to bring new services and tariffs to market. The value of customer context data Operators are adapting to ensure they remain relevant to subscribers whose expectations are shifting upwards, exponentially. As part of this refocusing exercise, many operators are putting renewed attention on extracting insights from their customer data. By unlocking this knowledge, operators are of course in a position to upsell and cross-sell their own services more effectively. But the new revenue opportunity comes from selling this  customer ... (more)

Wading Through the Data Deluge – Is Agility Literally a Pipe Dream?

The announcement this week that Facebook is acquiring Pryte should make operators sit up and take notice. The communications landscape is evolving at breakneck speed and operators need to start shouting about where they can bring value, before they get drowned out by the noise. Because bring value they certainly can. We all know how these partnerships should work in theory: operator brings their established systems and customer insight to the table, OTT brings its innovation and "cool" factor, as well as hoards of happy customers. The two parties "mash up" their services and the ... (more)

Partnerships in Practice

Partnering with Over-The-Top (OTT) players and other digital service providers is a strategy that several are exploring, although the practicalities of doing business with the foe-turned-friend can be complex and unnecessarily protracted making the whole commercial arrangement less and less attractive. Operators understand the benefits of the partnership model: the competitive relationship between OTT and operator can be overturned enabling the operator to be a ‘Capability and Digital Service Provider', rather than a dumb pipe. And generally, there seems to be a consensus that t... (more)

Partner Potential

Operators and Over The Top (OTT) players are embracing partnerships with one another. Each week is bringing announcements of new strategic couplings, designed to match capabilities of both parties to create new products and services for subscribers. With the communications landscape shifting so rapidly, now is the time for operators to innovate - and experimenting with partnership models is a big part of that. But what we have seen so far, in terms of the form these partnerships are taking, has been relatively conservative, with an emphasis on joint marketing over ‘mash up' styl... (more)

Billing: the New Frontier

Aircel customers will soon be able to customize their monthly mobile plans online, according to an announcement from the Indian operator this week. The ‘Design Your Own Plan' scheme enables post-paid and pre-paid customers to design and choose a plan across voice, messaging and data as per their usage patterns. Subscribers will have the option to redesign their plan or add extra packs based on their needs. Carriers Bharti Airtel and Idea Cellular rolled out similar initiatives last year for their post-paid customers in India. Giving customers this level of flexibility to personali... (more)